Food packaging machinery exports: innovation gradually become amulets

- Feb 05, 2019-

In recent years, China's food machinery industry has maintained a good momentum of development. The reporter learned from the China Food and Packaging Machinery Industry Association that in 2008, the food processing and packaging machinery industry sales value of 126.2 billion yuan, a growth rate of 24%. The import and export trade of food and packaging machinery manufacturing industry is also relatively obvious. The average annual growth rate of exports during the period from 2001 to 2008 was 27.7%. In 2008, the total export volume reached 1.74 billion US dollars. China's food and packaging machinery is well-known in the international market for its "good quality and low price". Export has also become a channel for many enterprises to obtain more living space, and has become an important profit growth point for many enterprises.

Through the development in recent years, China's food and packaging machinery export areas are more and more extensive, products in Southeast Asia, the Middle East, South America, Africa, Europe and other places. According to He Nanzhi, executive vice president of the China Food and Packaging Machinery Industry Association, the Asian region accounts for 35% to 40% of the total export volume. The Middle East and Southeast Asia are our traditional export markets. On the one hand, there are more Chinese, they believe China. The other side of the product is more convenient for transportation.

The African and South American markets are an emerging market in the past two years. In view of the geographical advantage, Africa has always mainly traveled to the European market to purchase equipment. Since the China-Africa Forum, Africa's understanding of China has deepened. At present, many Africans will come directly to China to purchase, and will also pay attention to Chinese products at European exhibitions. From the perspective of exports in 2008, the African market has risen relatively fast, and He Nanzhi believes that the share of exports to the African region will increase. At the South American exhibition, Chinese products have been well received by the locals. In the past two years, the South American market has developed relatively well.

The European market accounts for about 30% of the total export volume. Although the proportion is relatively large, the equipment they purchase is mainly used to re-export the difference. He Nanzhi introduced that our product price is 1/3 or 1/4 of the international market. They purchase Chinese equipment and then sell it in Europe. The price of re-export is slightly lower than the price of European products. Through this difference, you can get more profit.

Financial crisis hits export

In 2008, affected by the international financial crisis, China's food and packaging machinery exports, although still maintaining growth momentum, but the growth rate has dropped significantly by 41.26%. From the export situation in the past five years, the export speed of China's food and packaging machinery has gone through a development process from high-speed growth to gradual decline.

According to statistics from the China Food and Packaging Machinery Industry Association on 1145 enterprises in the industry, from January to July this year, the cumulative industrial production value increased by 11.35% year-on-year, and in July and last year, it increased by 12.72%. The output value of new products decreased by 28.65% year-on-year. The industrial sales output value increased by 9.92% year-on-year, lower than 10%, and the export delivery value decreased by 11.82% year-on-year. In July, it increased by 7.7% compared with the same period of 2008. "Overall, these sets of data are not optimistic, and they are the worst data in the past 20 years." He Nanzhi said.

He Nanzhi pointed out that under the current situation, all enterprises should regard "innovation" as the foundation of their foundation, and leading enterprises should play an active role in driving the development of the industry. He said, "As far as I know, some companies still maintain rapid growth. From January to June, a group of companies grew by more than 30% year-on-year, and these companies are relatively large."

Wu Jun, general manager of HC Food Industry Network, also said, “Since the financial crisis, more and more enterprises have begun to attach importance to technological innovation and brand building. Through painstaking technological transformation and channel expansion, some products have been able to compete with international first-class brands. under".